Our story

We are a new part of Athenion, an established group of companies dedicated to human health and well-being. So, we’re a startup but one built on a long history in science and health.

Within the Athenion group, iüLabs specialises in translating deep scientific and medical expertise into ways to maximise the impact of natural nutritional supplements.

Athenion is privately-owned by its founders, all of whom are committed to advancing human health and well-being through a science-driven holistic approach.

Read less

Also, our iüFelix product is available for boys with Duchenne Muscular Dystrophy.

We are now developing a second wave of products that will address a range of other health issues and needs, including chronic conditions.

Read less

First, our world-class science team has decades of experience in understanding and addressing health issues, and they apply this when designing our products. So, the creation of each iüLabs product involves deep scientific know-how around critical challenges such as:

• How to support the body’s complex systems

• How to design and deliver the right dosage

• How to achieve the right effect by combining natural ingredients

That means you’re getting a unique drink that has been very precisely designed by experts to give your system the specific support it needs to address your health need.

Second, we only use pure ingredients that pass our very tough tests, then we apply decades of scientific expertise to balance each ingredient in a precise combination. We analyse all of our raw ingredients and final products for purity and check for pesticides, herbicides and other potential contaminants. Once raw materials arrive at our facilities, our processes and ingredients are fully controlled and documented. Our facilities conform to international food and supplement GMP standards and are independently audited by government authorities. That means you know you’re getting the best ingredients, formulated to deliver more impact to your system.

Third, our patented SoluSmart technology unlocks much more of the natural goodness within your drink. This is a radically different approach to increasing bioavailabiliy – no other supplement or nutraceutical is able to use this technology. That means you’re getting more of the beneficial effect from the drink into your system.

Fourth, we pack each unique and powerful iüLabs formulation into one drink. That means it’s easy for you to take, digest and store, and to carry when you travel.

Read less

In our experience, many standard supplements promise much but deliver little. We believe our products are much more likely to have an impact for most people, and our ‘early adopter’ testing supports this view. But no one product is right for everyone.

The best approach with any product is to ensure you give it time to take effect – up to 3 months with iüMove, for example – and to support the product by eating, sleeping and moving in the right way. With iüVitalizer – our energy support drink – you are likely to feel an effect pretty much straightaway. If it hasn’t given you a feeling of enhanced energy within one month, it’s probably not right for you.

Read less

But you should take them at different times of the day – i.e. one in the morning, one at noon or in the evening.

This is because our products are formulated with very precise amounts of ingredients in specific combinations to address a particular health need, such as joint support, immune support or energy support. In some circumstances, increasing the total dose by taking more than one product at exactly the same time could decrease the overall effectiveness for you.

Put simply, yes, but leave plenty of time between drinks.

Read less

We use mainly US Food and Drug Administration GRAS designated ingredients and we rigorously test every ingredient for purity. We prepare the drink in a facility in Germany that conforms to the standards of the international Good Manufacturing Practice certification system. Our drinks contain no fillers, toxins, gluten or genetically modified organisms (GMOs). So, you can be sure you’re getting the best ingredients, in the best way – nothing more, nothing less.

Read less

It’s not always possible to track the exact route of an ingredients from field or forest to our production facilities in Germany. So we analyse our raw ingredients and final products for purity and check for pesticides, herbicides and other potential contaminants.

We only use pure ingredients that pass our tough tests. Once raw materials arrive at our facilities, our processes and ingredients are fully controlled and documented. Our facilities conform to international food and supplement GMP standards and are independently audited by government authorities.

Read less

SoluSmart® significantly increases the amount of natural goodness your body can absorb and use when you have an iü drink. To do this, SoluSmart® uses 100% natural plant lipids to form multilaminar vesicles – tiny taxis that can transport ingredients through the gut wall and into your system. The ingredients within a SoluSmart® concentrate are locked-in; to activate the drink you simply add water and shake. This instantly creates millions of fresh vesicles able to carry ingredients to your organs and cells.

Read more about our groundbreaking SoluSmart® technology on the product pages.

Read less